Euromonitor International carried out a research commissioned by BSCA (Brazilian Specialty Coffee Association), held in 2017, whose objective was to define the size of the specialty coffee Market in Brazil.
According to the study, in 2016, the specialty coffee market moved, 1.7 R$ billion, although still it represents 2.8% in volume of total coffee marketed in the country.
“The average annual growth between 2012 and 2016 was 20.6%, well above the growth rate of the specialty coffees market in the world, which is 15%”, explains Euromonitor’s associate consultant Rodrigo Godoi.
(Euromonitor’s associate consultant Rodrigo Godoi)
Euromonitor forecast is that, by 2021, consumption in Brazil reaches 1,603 million bags of specialty coffees. This means that, in 2020, the retail segment of specialty coffees market will double in sales and move approximately R$ 3.9 billion.
Still according to the research, the total number of coffee shops in the country is 13,095. Of these, 66% are independent and 34% act within a franchise system. “We adopted a definition to define three coffee shops profiles: specialist, non-specialist and premium coffee shops.
Adoption of specialty coffee designation
Godoi also points out the concern regarding the inappropriate use of the specialty coffee name. “The customer does not know how to differ a specialty coffee from a gourmet coffee, for example”, he concludes.
