Ruby is a new category of chocolate as bitter, milk and white, the latter launched more than 80 years ago by the industry
Barry Callebaut, www.callebaut.com, a French-Belgian company and the largest manufacturer of gourmet chocolates in the world, has just launched the Ruby 1 chocolate in Brazil, aimed at the professional market. Ruby 1 has demanded more than 10 years of research captained by Jacobs University in Germany, with China being the first market to receive the product in 2017.
Ruby chocolate has a pink coloration and a slight fruity acid flavor, unique features, as a result of the different handling of the cocoa, and it does not receive any type of additives.
Ruby 1
“Ruby almonds are found in traditional cacao grown in several producing regions around the world, such as Brazil, Ecuador and Ivory Coast. Its secret lies in the specific selection of the almond of a specific cocoa that has as characteristic the color purple and the controlled manufacturing process, with a differentiated roasted recipe,” explains the company’s marketing director, Fernando Brull. “To make Ruby, the process is more delicate, controlled and therefore more rigorous. That way, it will not not lose flavonoids, neither color nor taste,” says Brull.
Ruby 1 has 47.3% cocoa and receives milk. In the future, Barry Callebaut will add new percentages of cocoa and butter to offer the market a range of variations.
At that first moment, the company is inviting chefs and chocolatiers to meet Ruby at their Chocolate Academy, www.chocolate-academy.com, at Paulista Avenue in São Paulo. “Because it is a very delicate product, we wish to teach professionals how to properly treat the product, so they can begin to offer to scale to their audiences. Our advice is: let consumers appreciate the Ruby in the bar format, simple, so that they become familiar with the taste, which is really different from all types of chocolates already launched,” explains the executive.
Barry Callebaut
The company expects its sales to increase about 30% with the launch of Ruby and become the protagonist of its list of 90 products available in the Brazilian market. “We expect Ruby to soon be the fifth highest-selling item on our line,” admits Brull. Chocolatiers can already buy the product in specialized houses, however, Callebaut is not authorizing the fractionation of the 2.5 kg package, at a suggested price of R$ 209.00.
Where to taste it
For lovers of good chocolate who can hardly wait to consume Ruby, here are the good news: there are already some chocolatiers such as Renata Arassiro marketing bonbons, brigadiers, bars and samples of the Easter egg, www.renataarassiro.com.br; Carole Crema, www.carelecrema.com.br, has two sizes of Ruby bars, already available in the store and in the e-commerce brand; Café Chocolatria, www.chocolatria.com.br, has a Ruby bar; Cau Chocolates, www.cauchocolates.com.br, is offering Ruby chocolate bonbon; cafe 89o. Coffee Station at Liberdade already has Ruby bars; and the Cantaloup restaurant, www.cantaloup.com.br, in São Paulo, has created a Ruby chocolate dessert created by Amor Porto. Baccio di latte, www.bacciodilatte.com.br, soon will be launching the flavor of the Ruby chocolate.
Barry Callebaut
Barry Callebaut
It is a French-Belgian company with headquarters in Switzerland and annual sales around US$ 6.7 billion. It is a world leader in the production of high quality chocolate and cocoa products – from the selection of the almond to the manufactured product, covering fillings, decorations and blends. It has more than 50 factories, including Brazil, located in Minas Gerais, and employs around 10 thousand employees.
