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Fairmont Copacabana bets on the success of Brazilian specialty coffees

Fairmont Copacabana, the iconic hotel of the Accór brand, bets on the success of Brazilian specialty coffees

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The hotel’s coffee shop, Coa & Co Café, located on the ground floor, overlooks the Copacabana sea and serves Jacú coffees, from Camocim Farm, one of the most expensive on the planet

Opened last year in Rio de Janeiro, Fairmont Copacabana (www.fairmont.com/copacabana-rio) is an icon of luxury hospitality in the world and the first in Latin America. Owned by the French group Accór, Fairmont also owns Plaza, in Nova York, and Savoy, in London, among others.

The Group chose to establish its first unit at the very end of Copacabana Beach, across the Fort, with one of the most spectacular views of what is known as the “little princess of the sea,” in reference to the song by renowned composer Tom Jobim.

“Copacabana, little princess of the sea to
In the mornings, you are life singing
And at dawn, the setting sun
Always leaves with a feeling of yearning”

In this environment of exuberant nature, the Coa & Co Café is installed, with the typical colors, freshness and affection of Rio meeting the luxury and coziness of the Fairmont brand.

Located on the ground floor, on the same level as the boardwalk, Coa & Co invites guests and visitors to discover Brazilian specialty coffees, combined with different forms of extraction. French chef Jérôme Dardillac is passionate about Brazilian cuisine and a staunch supporter of the use of local products, which led him to choose the Jacú, Biodinâmico and Moka coffees from Camocim Farm, in Espírito Santo.

Photos: Fairmont Copacabana press office

The coffees served can also be purchased in packs of 250 grams, a tasty gift and an original way to offer a souvenir from Brazil

Until recently, the coffees from producer Henrique Sloper were found only in establishments outside the country. Now, Henrique and his team are hand-picking exclusive locations such as Fairmont. At the hotel, in addition to supplying coffees for the coffee shop, guests can enjoy capsules of Jacú coffee in the VIP room and at the pool bar on the sixth floor, which is accessible to non-guests as well. In fact, we highly recommend it, since it has undoubtedly the best view of Copacabana Beach.

Fairmont Copacabana

Photos: Fairmont Copacabana press office

This movement is already in itself a major innovation since the vast majority of coffees in Brazilian hotels are a source shame. At the breakfast served at Fairmont, the espresso is also from Camocim Farm, a blend with a more competitive price, but of good quality, much higher than what is normally served in Brazilian hotels.

Camila Ceppas, Marketing Director of Camocim, states that the brand’s intention is to become more present in starred restaurants and 5-star hotels within Brazil. “We are negotiating with Renaissance in São Paulo should have other news soon. Our customer list includes the famous Bluebottle chain, which has stores in Los Angeles, San Francisco, New York and Japan and which was acquired by Nestlé in 2017,” he said.

Fairmont Copacabana

Photos: Fairmont Copacabana press office

The Hérmes de Paris stores also serve the farm’s cafes and, should you be in London, stop by the Jacu Restaurant and Coffee Shop in Westminster. There, you can taste the most expensive coffee in London, paying a measly €30 for a cup of Jacú.

Now, back to Coa & Co, it is also possible to choose teas and infusions, natural fruit juices and smoothies, breads, and croissants and viennoiseries, in addition to the selection of sweets signed by Letícia Cruz, pastry chef of Fairmont Copacabana.

Fairmont Copacabana

Fairmont Copacaba

Avenida Atlântica, 4240
Coa & Coa is located on the ground floor
Tel: +55 21 25251232

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