Entitled “Viaggio nella terra del caffè,” the exhibition visited the Brazilian Embassy in Rome last year
In October 2021, the Coffee Museum (in Portuguese, Museu do Café – MC) – an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo – promoted its first international exhibition: Viaggio nella terra del caffè. The exhibition was on display for a month at the Brazilian Embassy in Rome. Thanks to its success, the traveling content will be exhibited at a new Italian institution, the Accademia del Caffè Espresso, located in Fiesole, in the Tuscany region. The opening will take place on March 18, at 2 p.m. (international time).
The curatorship is guided by the historical and contemporary relationship between Italy and Brazil, taking coffee and its different perspectives as a starting point. After all, it was the Brazilian grain that the Italians used to turn the roasting and preparation of the beverage into an art, making the nation a global benchmark for the product. Similarly, Brazilian agribusiness would not have been the same without those from Italy, who migrated to the country between 1870 and 1920. During this period, around 1.4 million Italian immigrants came to work on farms in the Brazilian state of São Paulo.
Through selected texts and images, as well as pieces from the collection, it will be possible to learn more about the trajectory of immigrants when landed on Brazilian soil; the developments between the countryside and the city; Italian influences that shaped different aspects of culture in Brazil; and, finally, the connections created from the methods for preparing the beverage.
The Museum also presents the structuring of the Brazilian research network, which serves as a guide for actions to increase productivity, protect native areas, and diversify cultures. Finally, visitors have access to the sustainability initiatives adopted by the industry in Brazil, involving the social, economic and environmental areas.
On display for two months, the exhibition will possibly have new points in other cultural spaces in the country.
Brazilian Coffee Day Seminar
The Brazilian Coffee Day seminar is being promoted to mark the beginning of the new exhibition cycle in Italy, exploring topics related to coffee, immigration, and sustainability.
The first lecture, “The importance of the Museum for the preservation of history and reflections of civil society,” will start at 2:30 p.m., featuring Alessandra Almeida, CEO of the MC. The remainder of the schedule will include the following meetings:
Lecture: “Italian immigration to Brazil” – 2:40 p.m.
Featuring researchers from the São Paulo State Immigration Museum (Henrique Trindade) and the Museo Nazionale dell’Emigrazione Italiana (Pierangelo Campodonico)
Panel: “Brazilian coffee and consumption in Italy” – 3:10 p.m.
Featuring Marcos Matos, Director General of the Council of Coffee Exporters of Brazil (Cecafé), and Gerardo Patacconi, Head of Operations at the International Coffee Organization (ICO) and representative of the Accademia del Caffè Espresso.
Panel: “Quality and sustainability in Brazil and specialty coffees” – 4 p.m.
Featuring Roberto Campanella and Silvio Leite, representatives of Exportadora Guaxupé and Production of Specialty Coffees in Brazil, respectively.
To close the program, at 4:30 p.m., a moment will be dedicated to the tasting of Brazilian coffees, including a musical performance.
These actions are the result of a partnership between the Coffee Museum, the Accademia del Caffè Espresso, the Brazilian Embassy in Rome, Cecafé, the Cooperativa Regional de Cafeicultores em Guaxupé Ltda. (Cooxupé), and Exportadora de Café Guaxupé.
Coffee Museum
Rua XV de Novembro, 95 – Centro Histórico – Santos, São Paulo (SP) – Brazil
Telephone: +55 13 3213-1750
Opening hours: Tuesday to Sunday, from 9 a.m. to 6 p.m. (ticket office closes at 5 p.m.)
R$10.00, with half price for people over 60, pensioners, students, children and young people between 8 and 16 years old, teachers from the private school system, and low-income young people between 15 and 29 years old.
Free entry on Saturdays
On-site accessibility
Site: museumdocafe.org.br
